Marketing and Sales, Bachelor of Science (Not Enrolling)

Program Description:

The purpose of this program is to provide students with an understanding of the basic structures and processes in marketing and the skills necessary to be able to analyze and solve marketing problems and opportunities. The program also provides a foundation into graduate programs and prepares students for careers in marketing. Florida National University awards a Bachelor of Science Degree in Marketing and Sales upon completion of the program.

Program Requirements (120 Credits)

General Education (39 Credits)

Student Life Skills (1 Credit)

SLS 1501College Study Skills

1

English and Communications (9 Credits)

ENC 1101English Composition I

3

ENC 1102English Composition II

3

SPC 1017Fundamentals of Oral Communications

3

Humanities (6 Credits)

Any Two Humanities Courses

6

Social Science (6 Credits)

ECO 2013Principles of Macroeconomics

3

Any Social Science Course

3

Natural Science (7 Credits)

Any Two Natural Science Courses Including One Lab

7

Mathematics (7 Credits)

MAC 1105College Algebra I

3

STA 2014Introduction to Statistics

4

Information Literacy (3 Credits)

CGS 1030Introduction to Information Technology

3

Lower Division (22 Credits)

ACG 2003Principles of Accounting I

3

ACG 2003LPrinciples of Accounting I Lab.

1

ECO 2023Principles of Microeconomics

3

CGS 2511Spreadsheet Applications for Business

3

GEB 2430Business Ethics & Social Responsibility

3

MAN 2021Principles of Business Management

3

MAR 1011Principles of Marketing

3

MKA 2021Salesmanship

3

Upper Division (36 Credits)

FIN 3403Corporate Finance

3

MAN 3084Introduction to Social Media for Managers

3

MAR 3156International Marketing

3

MAR 3334Sales, Advertising and Promotions

3

MAR 3503Consumer Behavior

3

MAR 3700Digital Marketing

3

MAR 4203Marketing Channel and Logistics

3

MAR 4231Retail Marketing

3

MAR 4641Marketing Analytics

3

MAR 4830Product and Pricing Strategies

3

MAR 4836Marketing Research

3

MAR 4804Marketing Strategy Capstone Coure

3

Electives (23 Credits)

GEB 3213Business Communications

3

GEB 3373International Business

3

MAN 3342Supervisory Skills

3

MAN 3504Operations Management

3

MAN 3605Cross-Cultural Management

3

MAR 3712Health Care Marketing

3

MAR 3841Service Marketing

3

MAR 3860Customer Relationship Marketing

3

MAR 4330Brand Marketing

3

MAR 4403Sales Management

3

MAN 4441Negotiation & Conflict Resolution

3

MAR 4661Entrepreneurial Marketing

3

MAR 4701Mobile Marketing

3

MAR 4713Tourism & Hospitality Marketing

3

MAR 4941Marketing Internship

3

The program also prepares students to pursue advanced certifications in marketing such as the Certified Professional Marketer (CPM-American Marketing Association).

NOTE: A total of up to 60 credits may be transferred from the General Education and/or Elective courses taken during a degree program. FNU reserves the right to transfer the appropriate courses.

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