MAR 4830 Product and Pricing Strategies
This course familiarizes students with product and service components and strategies based on customer wants and needs. It emphasizes using market research data and marketing models for new product development and management by developing an understanding of idea generation, concept evaluation, optimal product design, test marketing, packaging, product testing, pricing, and brand definition. Also, the course exposes students to proven concepts, techniques, and frameworks for assessing and formulating effective pricing strategies. Prerequisite: MAR1011.
Prerequisite
MAR 1011
Distribution
BUS