MAR 4701 Mobile Marketing

This course exposes the main elements of mobile marketing by emphasizing the application of marketing strategies through electronic channels. This course covers topics such as social media, social interactions, mobile distribution channels, mobile advertising, and promotions, all aimed at enhancing customer satisfaction, retention, and loyalty, as well as boosting profitability. Prerequisite: Completion of all lower-level coursework.

Credits

3

Prerequisite

Completion of all lower-level coursework

Distribution

BUS