MAR 4836 Marketing Research

This course outlines the fundamentals of research methodology and its application to solving marketing problems. Students are exposed to procedures and analytical tools for collecting, analyzing, and interpreting data for marketing decisions. Topics include problem definition, research design, sampling theory and practice, attitude, scaling, statistical analysis, presentation and evaluation, and ethical issues in market research. Prerequisite: Completion of all lower-level coursework.

Credits

3

Prerequisite

Completion of all lower-level coursework

Distribution

BUS