MAR 3712 Health Care Marketing
This course presents the students with the principles and functions of marketing in the health care system. In this course, we will explore the consumers of health care services, the organizations that purchase health care for employees, the insurance companies that provide health care services, and the ethical issues of marketing health care services. Prerequisite: Completion of all lower-level coursework.
Prerequisite
Completion of all lower-level coursework
Distribution
BUS