Marketing and Sales, Bachelor of Science

Program Description:

The purpose of this program is to provide students with an understanding of the basic structures and processes in marketing and the skills necessary to be able to analyze and solve marketing problems and opportunities. The program also provides a foundation into graduate programs and prepares students for careers in marketing. Florida National University awards a Bachelor of Science Degree in Marketing and Sales upon completion of the program.

Program Requirements (120 Credits)

General Education (39 Credits)

Student Life Skills (1 Credit)

SLS 1501

College Study Skills

1

English and Communications (9 Credits)

ENC 1101	English Composition I	3
ENC 1102	English Composition II	3
SPC 1017	Fundamentals of Oral Communications	3

Humanities (6 Credits)

Any Two Humanities Courses

Social Science (6 Credits)

ECO 2013	Principles of Macroeconomics	3
	Any Social Science Course

Natural Science (7 Credits)

Any Two Natural Science Courses Including One Lab

Mathematics (7 Credits)

MAC 1105	College Algebra I	3
STA 2014	Introduction to Statistics	4

Information Literacy (3 Credits)

CGS 1030

Introduction to Information Technology

3

Lower Division (22 Credits)

ACG 2003	Principles of Accounting I	3
ACG 2003L	Principles of Accounting I Lab.	1
ECO 2023	Principles of Microeconomics	3
CGS 2511	Spreadsheet Applications for Business	3
GEB 2430	Business Ethics & Social Responsibility	3
MAN 2021	Principles of Business Management	3
MAR 1011	Principles of Marketing	3
MKA 2021	Salesmanship	3

Upper Division (36 Credits)

FIN 3403	Corporate Finance	3
MAN 3084	Introduction to Social Media for Managers	3
MAR 3156	International Marketing	3
MAR 3334	Sales, Advertising and Promotions	3
MAR 3503	Consumer Behavior	3
MAR 3700	Digital Marketing	3
MAR 4203	Marketing Channel and Logistics	3
MAR 4231	Retail Marketing	3
MAR 4641	Marketing Analytics	3
MAR 4830	Product and Pricing Strategies	3
MAR 4836	Marketing Research	3
MAR 4804	Marketing Strategy Capstone Coure	3

Electives (23 Credits)

GEB 3213	Business Communications	3
GEB 3373	International Business	3
MAN 3342	Supervisory Skills	3
MAN 3504	Operations Management	3
MAN 3605	Cross-Cultural Management	3
MAR 3712	Health Care Marketing	3
MAR 3841	Service Marketing	3
MAR 3860	Customer Relationship Marketing	3
MAR 4330	Brand Marketing	3
MAR 4403	Sales Management	3
MAN 4441	Negotiation & Conflict Resolution	3
MAR 4661	Entrepreneurial Marketing	3
MAR 4701	Mobile Marketing	3
MAR 4713	Tourism & Hospitality Marketing	3
MAR 4941	Marketing Internship	3

The program also prepares students to pursue advanced certifications in marketing such as the Certified Professional Marketer (CPM-American Marketing Association).

NOTE: A total of up to 60 credits may be transferred from the General Education and/or Elective courses taken during a degree program. FNU reserves the right to transfer the appropriate courses.