MAR 4661 Entrepreneurial Marketing

This course is focused on the study and practice of marketing all aspects of an entrepreneurial venture. Coursework will include defining market opportunities, value propositions, target-marketing, positioning strategy, branding, promotion, distribution, pricing, and customer relationship management in the content of entrepreneurial selling, resources, and culture. The course will address how start-ups, early growth stage, and more mature companies have used entrepreneurial marketing as an essential competitive weapon to grow their businesses by gaining customers, driving revenue, acquiring funding and recruiting A-level employees, advisors, and directors. (3 hrs. Lect.)

Credits

3

Prerequisite

Completion of all lower-level coursework

Distribution

BUS