MAR 4713 Tourism & Hospitality Marketing
This course introduces the principles, concepts, and systems utilized in the marketing and sales areas within the hospitality industry. It introduces students to the world's largest industries, from destination planning, hotel and restaurant management to sports, entertainment and event management, and includes the study of geography, economics, and world cultures, traveler motivation and consumer needs, the industry's economic and environmental impacts, domestic and international travel, and sales tourism. This course also covers key branding and marketing principles, practices and strategies as applied in the tourism and hospitality industry, and makes decisions to manage or solve tourism-marketing problem. (3 hrs. Lect.)
Prerequisite
Completion of all lower-level coursework
Distribution
BUS