MAR 4804 Marketing Strategy Capstone Coure

This course views marketing as both a general management responsibility and an orientation of an organization that helps one to create and sustain customer value. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, methods, and strategies for making strategic choices at the business level from analyzing the external marketing environment. The course will also make participants understand better critical marketing problems by analyzing then rigorously and will enhance their skills in either designing or evaluating marketing models-based strategies. (3 hrs. Lect.)

Credits

3

Prerequisite

Completion of all lower-level coursework

Distribution

BUS