MAR 4641 Marketing Analytics
This course aims to develop students’ skills in understanding a critical element of today’s marketplace: customer data. Students learn how market data is collected as well as translating raw data into relevant market information to address such marketing issues as product/service attributes definition, segmentation, targeting and positioning. This course will introduce techniques and methods associated with market research data and analysis to develop specific operational plans. Also, it would involve formulating critical managerial problems, developing relevant hypothesis, analyzing data sources and techniques commonly employed in making effective marketing decisions in order to receive a return on every sale and marketing investment.
Prerequisite
Completion of all lower-level coursework
Distribution
BUS