MAR 4836 Marketing Research

This course outlines the fundamentals of research methodology and its application to the solution of marketing problems. Students are exposed to procedures and analytical tools for collection, analysis, and interpretation of data for marketing decisions. Topics include: problem definition, research design, sampling theory and practice, attitude, scaling, statistical analysis, presentation and evaluation, and market research ethical issues. (3 hrs. Lect.)

Credits

3

Prerequisite

Completion of all lower-level coursework

Distribution

BUS