MAR 4701 Mobile Marketing

This course exposes the main elements of the mobile marketing by emphasizing on the application of marketing strategies through electronic channels. It covers topics such as social media, social interactions, mobile distribution channels, mobile advertising and promotions in order to satisfy customer satisfaction, retention, and loyalty to increase profitability. (3 hrs. Lect.)

Credits

3

Prerequisite

Completion of all lower-level coursework

Distribution

BUS