MAR 4231 Retail Marketing
This course explores the domain of retailing: marketing to the final customer in the context of marketing system. Attention is concentrated in fundamentals for successful retail store management by emphasizing on basic marketing principles and procedures, including merchandising, marketing promotions, mark-up/mark-down, pricing, stock-turn, sales and planning, location, buying, merchandise control, policies, services, profits, training and supervision of retail sales force, and administrative problems are included for discussion. (3 hrs. Lect.)
Prerequisite
Completion of all lower-level coursework
Distribution
BUS