MAR 6816 Marketing Strategic Thinking Simulation

This course incorporates the latest market and competitive behavior theories to analyze the competitive environment, the sources of differential advantage with emphasis on marketing mix decisions, and the implementation of marketing strategies. This simulation allows applying strategic marketing concepts by experiencing different marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysis, R&D projects to evaluate competitor actions and reactions, market and distribute new products, and design pricing and communication tools. (3 hrs. Lect.)

Credits

3

Prerequisite

Completion of all MBA Marketing courses

Distribution

BUS