MAR 3841 Service Marketing
This course explores the marketing of services highlighting the distinctions that exist in the marketing of intangibles. Presents key strategies and tactics for marketing of services versus the traditional product related marketing by extending the basic marketing framework based on 4Ps into a service context. Also, the course covers topics such as customer retention, loyalty, complaints, and service recovery and quality. (3 hrs. Lect.)
Prerequisite
Completion of all lower-level coursework
Distribution
BUS