MAR 6816 Marketing Strategic Thinking Simulation

This course incorporates the latest market and competitive behavior theories to analyze the competitive environment, the sources of differential advantage, with an emphasis on marketing mix decisions, and the implementation of marketing strategies. This simulation enables the application of strategic marketing concepts through the use of various marketing tools, including marketing plans, perceptual mapping, conjoint regression, portfolio analysis, R&D projects for evaluating competitor actions and reactions, marketing and distribution of new products, and the design of pricing and communication tools.

Credits

3

Prerequisite

Completion of all MBA Marketing courses

Distribution

BUS