This course introduces students to the principles, theories and applications of the experimental analysis of behavior. The course provides an overview of essential concepts and principles, including behavior and response classifications, types of conditioning, reinforcement and punishment contingencies, and the analysis of verbal behavior and observational learning. It also covers the differentiation between behaviorism, the experimental analysis of behavior, applied behavior analysis, and professional practices informed by behavioral science. By integrating theoretical knowledge with practical analysis, the course prepares students to apply behavioral principles in various professional settings