MAR 3712 Health Care Marketing

This course was designed to present the students the principles and functions of marketing in the Health Care System. In this course will be explored the consumers of health care services, the organizations that purchase health care for employees, and the insurance companies that provide health care services, and the ethical issues of marketing Health Care services. (3 hrs. Lect.)

Credits

3

Prerequisite

Completion of all lower-level coursework

Distribution

BUS