MAR 3156 International Marketing

This course provides the background required by international marketing managers to a) understand and appreciate differing political, legal, economical, and cultural environments and, b) analyze and incorporate this knowledge into the preparation and implementation of marketing plans focused on satisfying the needs of consumers internationally. Special emphasis will be given to the special challenges and constraints of the international environment. (3 hrs. Lect.)

Credits

3

Prerequisite

Completion of all lower-level coursework

Distribution

BUS